ADVERTISING CAMPAIGNS

During my advertising capstone class at OU in the fall of 2016, I had the opportunity to be the copywriter on my team, Somnium House, as we crafted a brand campaign to present to executives at American Honda Motor Company. Above are the highlights of our creative campaign, where my skills were most-utilized. I love having the chance to craft our creative concept, "The Essence of a Dream," which was designed to position Honda as a more emotional brand after discovering they were widely considered to be an unemotional company, finding most of their appeal from being known as reliable and economical. 


GRAPHIC DESIGN


OU DAILY


FC DALLAS